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Luminator Leadership

Magnus Friberg

Chief Executive Officer

Magnus believes that the truest measure of a company’s success is the customer experience and applies this to his leadership approach. He is focused on strengthening Luminator’s market position and ensuring strategic-priority alignment across his teams as he drives long-term growth, innovation, and customer value throughout the company’s global market.

Magnus brings 30+ years of executive leadership experience, most recently at Icomera, a leading provider of integrated connectivity solutions for public transportation, and a wholly owned subsidiary of EQUANS, where he served as Chief Executive Officer. Before that, he served in executive leadership roles at several other leading technology companies, including Scanreco, Reverb Networks, Inc., and SmartTrust.

Magnus possesses deep knowledge of the transportation industry and has guided both private equity-backed and emerging technology companies through periods of accelerated growth and transformation. His background spans business development, operational leadership, and building high-performing organizations in dynamic markets.

Known for aligning people, strategy, and execution, Magnus helps position Luminator as the leading global transportation technology provider. His dedication to innovation, continuous learning and customer satisfaction uniquely position him to lead Luminator from its first 100 years into its next 100.

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Micheal McNair

President

Focused on helping transit agencies operate more efficiently while enhancing the passenger experience, Michael oversees Luminator's North American business as president for the bus and plane businesses, including the Luminator Aerospace division. He coordinates regional operations, strategic initiatives, and business performance while ensuring customer needs remain at the center of decision-making.

Michael partners closely with customers, employees, and leadership teams to drive operational excellence and support global sustainable growth. His leadership helps align innovation, service, and execution to deliver meaningful outcomes for transit operators.

Based in Plano, Texas, Michael plays a key role in connecting regional priorities with Luminator's global strategy, supporting long-term growth and continued industry leadership.

Enrico Vassallo

Managing Director EMEA & APAC Executive

Enrico serves as managing director for EMEA and APAC, where he drives regional strategy, operations, and business performance across a diverse and globally distributed market. In this role, he focuses on fueling growth and strengthening customer relationships across commercial, operational, and product teams.

Enrico brings with him 30+ years of experience in the automotive industry. He developed his career at IVECO and CNH Industrial and was later a general manager for IRISBUS (now IVECO Bus) and president of LATAM for FPT Industrial. Most recently, Enrico served as managing director of EMEA for ECCO Safety Group, CEO of the eBus division for Hybrid Kinetics Group, and the CEO and executive director of the board for Optare PLC. He has a mechanical engineering degree from the University of Genoa and is fluent in four languages.

With responsibility for a broad regional footprint, Enrico works closely with global leadership to align regional priorities with Luminator’s long-term strategy, helping to drive innovation, improve performance, and deliver sustained value to customers worldwide. He is dedicated to advancing sustainable growth and delivering unmatched value to clients across the EMEA region.

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Puneet Dhar

Chief Technology Officer

Puneet leads Luminator’s global technology strategy, including engineering, product development, IT, and innovation. As chief technology officer, he is responsible for advancing technologies that help transportation agencies improve safety, operational efficiency, and passenger experience.

Puneet brings more than two decades of experience scaling global technology organizations, modernizing complex platforms, and delivering software, cloud, IoT, and AI-enabled innovation. He is focused on strengthening Luminator’s technology platforms, accelerating scalable innovation, and advancing data-driven connected solutions that address evolving customer needs.

By fostering collaboration across technical and business teams, Puneet brings next-generation transportation solutions to market and reinforces Luminator's position as a leader in intelligent mobility technology.

Brian Thompson

Chief Financial Officer

Creating the financial foundation that supports growth, innovation, and customer investment, Brian serves as Luminator's chief financial officer. He steers global financial strategy and performance management while helping guide strategic business decisions across the organization.

Brian brings extensive experience leading financial operations and business transformation initiatives across both public and private equity-backed organizations. His expertise includes improving operational performance, supporting growth strategies, and helping organizations scale effectively at several major industrial and manufacturing companies.

Working alongside executive leadership, Brian helps ensure financial discipline and long-term value creation as Luminator continues to expand globally.

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Marc Chénier

General Manager, Global Rail

Marc leads Luminator’s Global Rail business with a distinctive blend of entrepreneurial drive and operational rigor. With a strong international background across multiple industries, he is known for challenging the status quo and bringing energy, clarity, and accountability to complex environments. He focuses on building high-performing teams that deliver practical, customer-focused solutions for rail operators worldwide.

Marc works closely with customers and partners to move beyond transactional relationships, fostering long-term collaboration that drives measurable outcomes in quality, reliability, and passenger experience. He is particularly passionate about aligning technology with real-world operational needs, ensuring that innovation translates into tangible value on the ground.

Under his leadership, the Global Rail team continues to strengthen its position as a trusted partner in delivering modern passenger information systems, while contributing to Luminator’s broader ambition of shaping the future of public transportation globally.

Guilherme Demore

General Manager, LATAM

Focused on expanding customer value and business growth throughout Latin America, Guilherme leads Luminator's LATAM operations and regional strategy as the company celebrates 25 years of serving customers across the region. He oversees commercial, operational, and manufacturing initiatives that support market expansion and long-term business performance.

Guilherme plays an important role in strengthening customer relationships, improving operational efficiency, and supporting successful product delivery across the region. His leadership helps position Luminator to respond to market opportunities while maintaining strong partnerships with transit operators.

Through close collaboration with global leadership, Guilherme helps advance innovation and support sustainable growth throughout LATAM.

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Richard Berg

Corporate Counsel, Management

Richard has 25+ years of experience in global sales and leadership as a C-level commercial and legal director, regional director, and general counsel in public and private equity-owned companies. He has worked with a number of executive teams in the software, IT, and telecommunications industries.

Richard has a history of enabling profitable M&A transactions and exits. He was also instrumental in the successful launch of an IPO on NASDAQ Stockholm. Richard’s experience living and working across the globe, most notably in Italy, Switzerland, and Indonesia, makes him an ideal fit for Luminator’s global technology strategy. He is currently based in Stockholm, Sweden.