Last updated: August 24, 2026
For users in Switzerland, the Swiss Data Protection Act (DSG/FADP), the Data Protection Ordinance, and Art. 45c of the Telecommunications Act (FMG/TCA) apply in particular to cookies and similar technologies. Under Article 45c of the TCA, the processing of information on third-party devices via telecommunications transmission is permitted if it is necessary for telecommunications services and billing purposes, or if users are informed about the processing, its purpose, and the option to opt out. To the extent that cookies or comparable technologies involve personal data, the principles of the DSG must also be observed, in particular transparency, proportionality, purpose limitation, data security, and, where applicable, the requirements for consent. According to the guidelines of the EDÖB/FDPIC, technically necessary cookies are generally permissible without separate consent, provided they are transparently disclosed. Analytics, marketing, profiling, and third-party tracking technologies, on the other hand, require particularly careful review; in cases of intensive tracking, third-party tracking, personalized advertising, profiling, or high risk, explicit consent may be required.
| Cookie | Publicly Available Privacy Notice | Retention Period | Legal basis in Switzerland |
|---|---|---|---|
| __cfruid | This cookie is used by the website hosting provider’s content delivery or security service provider to limit requests, prevent misuse, and ensure the website is provided in a stable and secure manner. | Until the end of the session. | Art. 45c FMG/TCA; DSG/FADP, in particular transparency, proportionality, and data security. Legitimate interest or overriding private interest: secure, stable, and abuse-free provision of the website. |
| __cfuvid | This cookie is used by the website hosting provider’s content delivery or security service provider to limit requests and support the secure operation of the website. | Until the end of the session. | Art. 45c FMG/TCA; DSG/FADP, in particular transparency, proportionality, and data security. Legitimate interest or overriding private interest: technical security and availability of the website. |
| __cf_bm | This cookie is used to protect against automated access and bots. It helps detect and prevent abusive or technically harmful access to the website. | 30 minutes | Art. 45c FMG/TCA; DSG/FADP, in particular transparency, proportionality, and data security. Legitimate interest or overriding private interest: protection of the website against misuse, attacks, and automated access. |
| __hs_opt_out | This cookie records that a visitor has declined the use of non-essential cookies or should not be prompted for consent again. It contains the value “yes” or “no.” | 6 months | Art. 45c FMG/TCA; DSG/FADP. Legitimate interest or overriding private interest: Storing and implementing the cookie decision, as well as providing evidence of data protection-compliant consent or opt-out management. |
| __hs_do_not_track | This cookie may be set to prevent the tracking code from sending information to HubSpot. It stores the corresponding opt-out or "do not track" preference. | 6 months | Art. 45c FMG/TCA; DSG/FADP. Legitimate interest or overriding private interest: technical implementation of the opt-out from tracking and preservation of user preferences. |
| __hs_initial_opt_in | This cookie prevents the cookie banner from reappearing in strict mode every time a page is loaded. It contains the value “yes” or “no.” | 7 days | Art. 45c FMG/TCA; DSG/FADP. Legitimate interest or overriding private interest: user-friendly and proper management of the cookie prompt. |
| __hs_cookie_cat_pref | This cookie stores which cookie categories the visitor has consented to or declined. It is used to manage cookie preferences. | 6 months | Art. 45c FMG/TCA; DSG/FADP. Legitimate interest or overriding private interest: Storing and implementing the user’s decision to consent, refuse, or set preferences. |
| __hs_gpc_banner_dismiss | This cookie records that a notification regarding Global Privacy Control has been closed. It contains the value “yes” or “no.” | 180 days | Art. 45c FMG/TCA; DSG/FADP. Legitimate interest or overriding private interest: Management of data protection preferences and prevention of repeated notifications. |
| __hs_notify_banner_dismiss | This cookie records that a “Notify” notification banner has been closed. It contains a Boolean value. | 180 days | Art. 45c FMG/TCA; DSG/FADP. Legitimate interest or overriding private interest: user-friendly management of technically necessary notifications. |
| hs_ab_test | This cookie is used to display the same version of an A/B test page to a visitor during a session that was previously assigned to them. | Until the end of the session. | Justifiable without consent only if the A/B testing serves exclusively to ensure the consistent technical delivery of the accessed page version and does not pursue any purposes related to analysis, reach measurement, optimization, personalization, marketing, or profiling. Legal basis: Art. 45c FMG/TCA; DSG/FADP, in particular proportionality and overriding private interest. Otherwise, consent or at least an effective opt-out mechanism must be considered. |
| wg-translations | This local storage entry is used by the translation feature to store translations that have already been loaded or generated in the browser and to display the website in the language selected by the user. | Depending on the provider’s or browser’s configuration; specified in the document as “stored indefinitely.” | Art. 45c FMG/TCA, provided that the storage is necessary for the language function requested by the user; DSG/FADP. Legitimate interest or overriding private interest: multilingual and user-friendly provision of the website. Because storage is unlimited, a proportionality assessment is required. |
| wg-slugs | This local storage entry is used by the translation feature to store translated URLs in the browser and to provide navigation in the selected language. | Depending on the provider’s or browser’s configuration; specified in the document as “stored indefinitely.” | Art. 45c FMG/TCA, provided that the storage is necessary for the language-specific navigation requested by the user; DSG/FADP. Legitimate interest or overriding private interest: consistent navigation within the selected language version. Due to unlimited storage, a proportionality assessment is required. |
| wglang | This cookie stores the language selected by the user so that the website can be displayed in the preferred language. | Until the end of the session. | Art. 45c FMG/TCA, provided that storage is necessary for the language function requested by the user; DSG/FADP. Legitimate interest or overriding private interest: provision of the language version selected by the user. |
These are non-essential cookies that are controlled via the cookie banner. As a visitor to a website powered by HubSpot, you can object to the use of these cookies by not giving your consent.
| Cookie / Storage Entry | Publicly Available Privacy Notice | Retention period | Legal Basis in Switzerland |
|---|---|---|---|
| __hmpl | This storage entry contains metadata on tracking events that HubSpot collects while you use the website. It is used to analyze website usage and is only used if appropriate consent has been granted or a permissible opt-out mechanism is in place. | Session storage or local storage, depending on the consent and tracking configuration. | Art. 45c FMG/TCA; DSG/FADP, in particular transparency, proportionality, purpose limitation, and information obligations. For personal data tracking, profiling, third-party tracking, or high levels of intrusion, explicit consent is required or strongly recommended. |
| hublytics_events_53 | This storage entry is temporarily used by HubSpot to store tracking events until they are technically transmitted. It is used for analytical purposes and is only employed if appropriate consent has been granted or a permissible opt-out mechanism is in place. | Session storage or local storage, depending on the consent and tracking configuration. | Art. 45c FMG/TCA; DSG/FADP. For tracking events that can be attributed to an individual, the principles of transparency, purpose limitation, and proportionality apply. For third-party tracking, profiling, or in-depth analysis, explicit consent is required or strongly recommended. |
| __hstc | This HubSpot cookie is used to recognize and track visitors across multiple sessions. In particular, it stores the domain, visitor ID, times of visits, and session numbers. | 6 months | Art. 45c FMG/TCA; DSG/FADP. Due to recognition across multiple sessions and the potential for personal identification, transparent information and a simple opt-out option are required; in cases of profiling, third-party tracking, or intensive analysis, explicit consent is required or strongly recommended. |
| hubspotutk | This HubSpot cookie is used to recognize a visitor. It may be transmitted to HubSpot when a form is submitted and helps identify and merge duplicate contacts. | 6 months | Art. 45c FMG/TCA; DSG/FADP. Due to visitor recognition, form mapping, and potential CRM mapping, transparent information and a simple opt-out option are required; in the case of personal CRM profiling or third-party tracking, explicit consent is required or strongly recommended. |
| __hssc | This HubSpot cookie is used to track sessions and page views within a session. It supports the analysis of user behavior on the website. | 30 minutes | Art. 45c FMG/TCA; DSG/FADP. The purposes of the analysis must be explained transparently. To the extent that session analysis is personalized, based on third-party providers, or involves profiling, explicit consent is required or strongly recommended. |
| __hssrc | This HubSpot cookie is set to determine whether a visitor has restarted their browser and whether a new session should be initiated. | Until the end of the session. | Art. 45c FMG/TCA; DSG/FADP. If this cookie is part of HubSpot’s analytics tracking, it must be treated in the same manner as the analytics function. In cases of personal data analysis, profiling, or third-party tracking, explicit consent is required or strongly recommended. |
| _ga | This Google Analytics 4 cookie is used to distinguish individual users and to compile statistical information about website usage. | By default, 2 years, subject to different browser settings or a different configuration. | Art. 45c FMG/TCA; DSG/FADP. Due to user differentiation, recognition, third-party involvement, and potential profiling, prior explicit consent is required or strongly recommended. Additionally, transparency, the option to opt out, disclosure of data transfers abroad, and data processing by Google must be documented. |
| _ga_<Container-ID> | This Google Analytics 4 cookie is used to store the session status and to statistically analyze website usage. | By default, 2 years, subject to different browser settings or a different configuration. | Art. 45c FMG/TCA; DSG/FADP. Due to analysis, session tracking, third-party involvement, and potential profiling, prior explicit consent is required or strongly recommended. A pure opt-out solution should only be used after a documented review of the specific implementation. |
