Last updated: August 24, 2026
For users in Denmark, cookies and similar storage and access technologies are governed in particular by the Danish Cookie Notice, which implements Article 5(3) of the ePrivacy Directive, as well as—to the extent that personal data is processed—the GDPR and Danish data protection law. The Cookiebekendtgørelse protects end users from the unlawful storage of information on their devices or from unlawful access to information already stored there. Before non-essential cookies or similar technologies are used, users must be informed clearly, precisely, and comprehensibly about the purposes, providers or third parties, retention periods, and control options, and must provide valid consent. The rules cover not only traditional cookies but also similar technologies such as local storage, browser storage, pixels, scripts, tags, device identifiers, or similar tracking technologies. Technically necessary technologies are only permissible without consent if they are strictly necessary for the technical provision of a function or service requested by the user. Analytics, statistics, marketing, personalization, audience measurement, and tracking technologies must generally be blocked by default and may only be used after prior active consent has been given.
Necessary cookies and similar storage and access technologies that do not require consent under the Cookie Order.
| Cookie | Publicly Available Privacy Notice | Retention Period | Legal basis in Denmark |
|---|---|---|---|
| __cfruid | This cookie is used by the website hosting provider’s content delivery or security service provider to limit requests, prevent misuse, and ensure the website is stable and secure. | Until the end of the session. | Cookie Notice, exception for technically necessary cookies; to the extent that personal data is processed: Art. 6(1)(f) GDPR. Legitimate interest: secure, stable, and abuse-free provision of the website. |
| __cfuvid | This cookie is used by the website hosting provider’s content delivery or security service provider to limit requests and support the secure operation of the website. | Until the end of the session. | Cookie Notice, exception for technically necessary cookies; to the extent that personal data is processed: Art. 6(1)(f) GDPR. Legitimate interest: technical security and availability of the website. |
| __cf_bm | This cookie is used to protect against automated access and bots. It helps detect and prevent abusive or technically harmful access to the website. | 30 minutes | Cookie Notice, exception for technically necessary cookies; to the extent that personal data is processed: Art. 6(1)(f) GDPR. Legitimate interest: protection of the website against misuse, attacks, and automated access. |
| __hs_opt_out | This cookie records that a visitor has declined the use of non-essential cookies or should not be prompted for consent again. It contains the value “yes” or “no.” | 6 months | Cookie Notice, exception for technically necessary consent management; Art. 6(1)(f) GDPR. Legitimate interest: Storing and implementing the cookie decision, as well as providing evidence of consent management in compliance with data protection regulations. |
| __hs_do_not_track | This cookie may be set to prevent the tracking code from transmitting information to HubSpot. It stores the corresponding opt-out or “do not track” decision. | 6 months | Cookie Notice, exception for technically necessary management of tracking opt-out; Art. 6(1)(f) GDPR. Legitimate interest: technical implementation of the tracking opt-out and preservation of user preferences. |
| __hs_initial_opt_in | This cookie prevents the cookie banner from reappearing in strict mode every time a page is loaded. It contains the value “yes” or “no.” | 7 days | Cookie Notice, exception for technically necessary consent management; Art. 6(1)(f) GDPR. Legitimate interest: user-friendly and technically sound management of the cookie prompt. |
| __hs_cookie_cat_pref | This cookie stores which cookie categories the visitor has consented to or declined. It is used for the technically necessary management of cookie preferences. | 6 months | Cookie Notice, exception for technically necessary consent management; Art. 6(1)(f) GDPR. Legitimate interest: Storage and implementation of the user’s decision to consent or refuse. |
| __hs_gpc_banner_dismiss | This cookie records that the Global Privacy Control notification has been closed. It contains the value “yes” or “no.” | 180 days | Cookie Notice, exception for technically necessary management of privacy preferences; Art. 6(1)(f) GDPR. Legitimate interest: Managing privacy preferences and preventing repeated notifications. |
| __hs_notify_banner_dismiss | This cookie records that a “Notify” notification banner has been closed. It contains a Boolean value. | 180 days | Cookie Notice, exception for technically necessary notice management; Art. 6(1)(f) GDPR. Legitimate interest: user-friendly management of technically necessary notices. |
| hs_ab_test | This cookie is used to display the same version of an A/B test page to a visitor during a session that was previously assigned to them. | Until the end of the session. | Justifiable as a necessary cookie only if the A/B testing serves exclusively to ensure the consistent technical delivery of the page version accessed by the user and does not pursue any purposes related to analysis, audience measurement, optimization, personalization, marketing, or profiling. Legal basis for this strictly limited case: the Cookie Notice, exception for technically necessary storage or access; to the extent that personal data is processed: Art. 6(1)(f) of the GDPR. In all other cases, consent is required prior to setting or reading the cookie in accordance with the Cookie Notice and Art. 6(1)(a) of the GDPR. |
| wg-translations | This local storage entry is used by the translation feature to store translations that have already been loaded or generated in the browser and to display the website in the language selected by the user. | Depending on the provider’s or browser’s configuration; specified in the document as “stored indefinitely.” | Cookie Notice, provided that storage is strictly necessary for the explicitly requested language function; Art. 6(1)(f) GDPR. Legitimate interest: multilingual and user-friendly provision of the website. |
| wg-slugs | This local storage entry is used by the translation feature to store translated URLs in the browser and to provide navigation in the selected language. | Depending on the provider’s or browser’s configuration; specified in the document as “stored indefinitely.” | Cookie Notice, provided that storage is strictly necessary for the explicitly requested language function; Art. 6(1)(f) GDPR. Legitimate interest: consistent language-based navigation. |
| wglang | This cookie stores the language selected by the user so that the website can be displayed in the preferred language. | Until the end of the session. | Cookie Notice, provided that storage is strictly necessary for the explicitly requested language function; Art. 6(1)(f) GDPR. Legitimate interest: Providing the language version selected by the user. |
These are non-essential cookies that are controlled via the cookie banner. As a visitor to a HubSpot-powered website, you can object to the use of these cookies by not giving your consent.
| Cookie / Storage Entry | Publicly Available Privacy Notice | Retention Period | Legal Basis in Denmark |
|---|---|---|---|
| __hmpl | This storage entry contains metadata on tracking events that HubSpot collects while you are using the website. It is used to analyze website usage and is only used if you have given your consent. | Session storage or local storage, depending on the consent and tracking configuration. | Cookie Notice; Art. 6(1)(a) GDPR. Use is based solely on prior, voluntary, informed, and revocable consent. |
| hublytics_events_53 | This storage entry is temporarily used by HubSpot to store tracking events until they are technically transmitted. It is used for analytical purposes and is only used if consent has been granted. | Session storage or local storage, depending on the consent and tracking configuration. | Cookie Notice; Art. 6(1)(a) GDPR. Use is permitted only with prior consent. |
| __hstc | This HubSpot cookie is used to recognize and track visitors across multiple sessions. In particular, it stores the domain, visitor ID, visit times, and session numbers. | 6 months | Cookie Notice; Art. 6(1)(a) GDPR. Consent is required because the cookie is used for analytics and recognition purposes. |
| hubspotutk | This HubSpot cookie is used to recognize a visitor. It may be transmitted to HubSpot when a form is submitted and helps identify and merge duplicate contacts. | 6 months | Cookie Notice; Art. 6(1)(a) GDPR. Consent is required because the cookie is used for visitor recognition and CRM/analytics mapping. |
| __hssc | This HubSpot cookie is used to track sessions and page views within a session. It supports the analysis of user behavior on the website. | 30 minutes | Cookie Notice; Art. 6(1)(a) GDPR. Consent is required because the cookie is used for analytics purposes. |
| __hssrc | This HubSpot cookie is set to determine whether a visitor has restarted their browser and whether a new session should be initiated. | Until the end of the session. | Cookie Notice; Art. 6(1)(a) GDPR. Consent is required if the cookie is used in connection with HubSpot analytics tracking. |
| _ga | This Google Analytics 4 cookie is used to distinguish individual users and to compile statistical information about website usage. | By default, 2 years, subject to different browser settings or a different configuration. | Cookie Notice; Art. 6(1)(a) GDPR. Consent is required because the cookie is used for analytics and recognition purposes. |
| _ga_<container-id> | This Google Analytics 4 cookie is used to store the session status and to statistically analyze website usage. | By default, 2 years, subject to different browser settings or a different configuration. | Cookie Notice; Art. 6(1)(a) GDPR. Consent is required because the cookie is used for analytics purposes. |
