Last updated: August 24, 2026
For users in Brazil, the Lei Geral de Proteção de Dados Pessoais – LGPD (Law No. 13,709/2018) and the guidelines of the Autoridade Nacional de Proteção de Dados (ANPD) on cookies and personal data protection apply in particular to cookies and similar technologies. Cookies, local storage, pixels, scripts, tags, device identifiers, and similar technologies are relevant if they result in the processing of personal data or if users can be identified directly or indirectly. The ANPD distinguishes, in particular, between necessary and non-necessary cookies and emphasizes transparency, purpose limitation, data minimization, retention periods, easy management of preferences, and the provision of options to accept, reject, and manage cookies. Technically necessary cookies can generally be based on legitimate interest or technical necessity, provided they serve exclusively to ensure security, functionality, or preference management and are described transparently. In contrast, analytics, tracking, marketing, profiling, and third-party technologies should, as a general rule, only be used with prior, free, informed, unambiguous, specific, and revocable consent.
| Cookie | Publicly Available Privacy Notice | Retention Period | Legal Basis in Brazil |
|---|---|---|---|
| __cfruid | This cookie is used by the website hosting provider’s content delivery or security service provider to limit requests, prevent misuse, and ensure the website is provided in a stable and secure manner. | Until the end of the meeting. | LGPD, in particular Art. 7 IX, legitimate interest, as well as principles from Art. 6 LGPD: purpose limitation, proportionality, necessity, transparency, security, and prevention. Purpose: to ensure the secure, stable, and abuse-free operation of the website. |
| __cfuvid | This cookie is used by the website hosting provider’s content delivery or security service provider to limit requests and support the secure operation of the website. | Until the end of the meeting. | LGPD, Art. 7 IX, legitimate interest; Art. 6 LGPD, in particular purpose limitation, necessity, transparency, and security. Purpose: technical security, prevention of misuse, and availability of the website. |
| __cf_bm | This cookie is used to protect against automated access and bots. It helps detect and prevent abusive or technically harmful access to the website. | 30 minutes. | LGPD, Art. 7 IX, legitimate interest; Art. 6 LGPD, in particular security, prevention, and necessity. Purpose: Protection of the website infrastructure against bots, attacks, and malicious access. |
| __hs_opt_out | This cookie records that a visitor has declined the use of non-essential cookies or should not be prompted for consent again. It contains the value “yes” or “no.” | 6 months. | LGPD, Art. 7 IX, legitimate interest, and Art. 8 LGPD regarding consent management and the option to withdraw consent. Purpose: To store and implement the cookie decision and to provide evidence of transparent preference management. |
| __hs_do_not_track | This cookie may be set to prevent the tracking code from sending information to HubSpot. It stores the corresponding opt-out or “do not track” decision. | 6 months. | LGPD, Art. 7 IX and Art. 8 LGPD. Purpose: Technical implementation of the opt-out from tracking and preservation of user preferences. |
| __hs_initial_opt_in | This cookie prevents the cookie banner from reappearing in strict mode every time a page is loaded. It contains the value “yes” or “no.” | 7 days. | LGPD, Art. 7 IX, legitimate interest; Art. 6 LGPD, transparency and necessity. Purpose: user-friendly and transparent management of the cookie prompt. |
| __hs_cookie_cat_pref | This cookie stores which cookie categories the visitor has consented to or declined. It is used to manage cookie preferences. | 6 months. | LGPD, Art. 7 IX in conjunction with Art. 8 LGPD. Purpose: To store and implement the user’s decision to consent, decline, or set preferences. |
| __hs_gpc_banner_dismiss | This cookie records that a Global Privacy Control notice has been closed. It contains the value “yes” or “no.” | 180 days. | LGPD, Art. 7 IX, legitimate interest; Art. 6 LGPD, transparency and accountability. Purpose: To manage data protection preferences and prevent repeated notifications. |
| __hs_notify_banner_dismiss | This cookie records that a “Notify” notification banner has been closed. It contains a Boolean value. | 180 days. | LGPD, Art. 7 IX, legitimate interest. Purpose: user-friendly management of technically necessary notifications. |
| hs_ab_test | This cookie is used to show a visitor the same version of an A/B test page that was previously assigned to them during a session. | Until the end of the meeting. | Justifiable without consent only if the A/B testing serves exclusively to ensure the consistent technical delivery of the accessed page version and does not pursue any analysis, reach measurement, optimization, personalization, marketing, or profiling purposes. Legal basis: LGPD, Art. 7 IX. Otherwise, consent is required under Art. 7 I and Art. 8 LGPD. |
| wg-translations | This local storage entry is used by the translation feature to store translations that have already been loaded or generated in the browser and to display the website in the language selected by the user. | Depending on provider or browser configuration; specified in the document as “stored indefinitely.” Recommendation: Technically limit storage to a reasonable duration or transparently explain the option to delete. | LGPD, Art. 7 IX, legitimate interest; Art. 6 LGPD, in particular necessity, purpose limitation, and transparency. Due to unlimited storage, an assessment of necessity and storage limits is required. |
| wg-slugs | This local storage entry is used by the translation feature to store translated URLs in the browser and to provide navigation in the selected language. | Depending on provider or browser configuration; specified in the document as “stored indefinitely.” Recommendation: Technically limit storage to a reasonable duration or transparently explain the option to delete. | LGPD, Art. 7 IX, legitimate interest; Art. 6 LGPD, in particular necessity, purpose limitation, and transparency. Due to unlimited storage, an assessment of storage limits is required. |
| wglang | This cookie stores the language selected by the user so that the website can be displayed in the preferred language. | Until the end of the meeting. | LGPD, Art. 7 IX, legitimate interest; Purpose: To provide the language version selected by the user. |
These are non-essential cookies that are managed via the cookie banner. As a visitor to a HubSpot-powered website, you can object to the use of these cookies by not giving your consent.
| Cookie / Storage Entry | Publicly Available Privacy Notice | Retention Period | Legal Basis in Brazil |
|---|---|---|---|
| __hmpl | This storage entry contains metadata on tracking events that HubSpot collects while you use the website. It is used to analyze website usage and is only used if the appropriate consent has been granted. | Session storage or local storage, depending on the consent and tracking configuration. | LGPD, Art. 7(I) and Art. 8 LGPD. Consent is required because the storage entry is used for analytics and tracking purposes. |
| hublytics_events_53 | This storage entry is temporarily used by HubSpot to store tracking events until they are technically transmitted. It serves analytical purposes and is used only if consent has been granted. | Session storage or local storage, depending on the consent and tracking configuration. | LGPD, Art. 7(1) and Art. 8 LGPD. |
| __hstc | This HubSpot cookie is used to recognize and track visitors across multiple sessions. In particular, it stores the domain, visitor ID, visit times, and session numbers. | 6 months. | LGPD, Art. 7(1) and Art. 8 LGPD. |
| hubspotutk | This HubSpot cookie is used to recognize a visitor. It may be transmitted to HubSpot when a form is submitted and helps identify and merge duplicate contacts. | 6 months. | LGPD, Art. 7(1) and Art. 8 LGPD. |
| __hssc | This HubSpot cookie is used to track sessions and page views within a session. It supports the analysis of user behavior on the website. | 30 minutes. | LGPD, Art. 7(1) and Art. 8 LGPD. |
| __hssrc | This HubSpot cookie is set to determine whether a visitor has restarted their browser and whether a new session should be initiated. | Until the end of the session. | LGPD, Art. 7(1) and Art. 8 LGPD. |
| _ga | This Google Analytics 4 cookie is used to distinguish individual users and to compile statistical information about website usage. | By default, 2 years, subject to different browser settings or a different configuration. | LGPD, Art. 7(1) and Art. 8 LGPD. |
| _ga_<Container-ID> | This Google Analytics 4 cookie is used to store the session status and to statistically analyze website usage. | By default, 2 years, subject to different browser settings or a different configuration. | LGPD, Art. 7(I) and Art. 8 LGPD. |
